Every sleeping hour
Now more than ever Australians of all ages want be healthier and lead more active lives. Problem is, we didn’t realise that sleep is vital to improving our health and wellbeing. A decent night’s sleep is integral to being your best the next day. With the ‘Every Sleeping Hour’ campaign we avoided the usual cliches of healthy lifestyle ads and instead celebrated ordinary Australians just trying their best to get a bit healthier, in ways that the audience could easily relate to.
With gentle humour and a cinematic beauty that captured the everyday stories we reminded consumers just how important sleep is to improve their wellbeing. The campaign rolled out over national television and was supported by radio and OOH.