Through many detailed studies, health experts worldwide have proven that our health and wellbeing can greatly benefit from a good night’s sleep. And sleeping soundly all starts with the perfect mattress. But what is the ‘perfect’ mattress? It’s the question we answered with the quirky and humorous ‘Snooze Profiler’ campaign.

Because we humans come in all shapes and sizes the campaign was built around the insight that ‘one size doesn’t fit all’ when it comes to mattresses. To bring this to life we highlighted the different sleep requirements of various people and couples via several television commercials and a series of targeted content pieces for online and social media. The result? Not only did thousands and thousands of Aussies start sleeping better but our client defended its market share against the growing ‘bed-in-a-box’ competitors.