Be true to you

A more educated, smarter population has proven to lead to better economic outcomes both individually and for the nation. For this reason the tertiary education market has grown to become big business, and competitive. RMIT, one of the leading institutions, needed an idea that worked on a number of levels for multiple audiences, communication channels and hundreds of touch points.

 With a starting point of RMIT’s Brand Promise to ‘Own your destiny’ we created a campaign that became a unifying call-to-action, encouraging students to find their calling. The work showcased the stories of a number of successful, inspirational alumni and was promoted through Cinema, TV, Outdoor, Digital, Social and print. The campaign saw a 22% increase in enrolments over a 5 year period.