Talk to most people about any aspect of tax, salary packages, employee benefits and tax returns and their eyes will probably glaze over in a matter of seconds. Talk to people about the adventures they could enjoy in a brand new 4WD and guess what? You’ve got their undivided attention.
It’s exactly how we approached this hugely successful B2B campaign for our client Remserv, a Queensland-based company that provides salary packaging & novated leasing services. By flipping the messaging around from the rational to the emotional (lifestyle benefits) we were able to really engage our audience and in doing so explain the substantial advantages of what is traditionally seen by consumers as a dull, low-interest product.