Gourmet Cafe Range
With seemingly endless cooking shows on our screens, not to mention the countless cooking books and magazines on the shelves, Australians are now officially a nation of foodies. Unfortunately, our appetite for tasty and delicious food hits a roadblock when we’re out and about in the car — it’s an unpalatable parade of fast food.
In partnership with our client Pie Face, we decided to shake up the menu of choices with a specially created Gourmet Café Range. With a selection of tempting toasties as well as barista-made coffee, we cooked up the ‘Deliciously Convenient’ campaign that proved to be as tempting as it was effective.