Hundreds of thousands of us hit the road every day. Whether it’s the morning commute, work travel,
the school pick-up, sport or socialising. Whenever we jump behind the wheel, and wherever we might be heading, grabbing a coffee, treat or bite to eat is usually not a scheduled stop. We knew there had to be a good reason for consumers to pull into Pie Face.

By creating everyday retail promotions that don’t look and feel like the normal day-to-day offerings, we enticed consumers to make a Pie Face pit stop. With a cheeky irreverence and a visually eclectic style, we created a retail campaign that was as fresh as the bakery products that we sell. The work boosted the success of key retail offers and further promoted the broad Pie Face menu.