Swimming as nature intended

Enjoying the backyard swimming pool is a rite of passage for many Australians. Not so memorable were the red eyes, itchy skin and smell of chlorine. Improvements in pool sanitation has seen a great deal of innovation recently. For many people looking to build a new pool, mineral pools are top of the list. However Freshwater pools offer even lower chlorine and chemical intervention. In this campaign we cheekily position Naked Pools as the ultimate swimming experience. Using a mixture of consumer and trade communication channels, we position Naked Pools as the clear category leader in Freshwater.