More than Mexican

Come dinner time we’ve all got our favourite foods, who doesn’t? Top of the list for hundreds of thousands of Australians is Mexican, and when hungry Aussie families get a craving for something a little spicy they think of Mission Foods. The success of their Mexican range has created a “good problem” for Mission Foods — healthy sales in Mexican meal solutions but low awareness in the range’s versatility and the product’s usage. That’s where we stepped in.

With a modest budget we set about creating some very tasty content that would further build brand awareness, but more importantly, change brand perceptions and show the many different ways to enjoy Mission Foods. The fun and playful videos targeted grocery buyers via digital and social channels and highlighted product versatility. And the results? Brand health metrics showed increases in brand awareness but critically, a shift in consumers perceptions of the brand. Plus, there were strong sales increases across the core product range and the newly introduced products.