The Xact Moment
More than ever before, builders who run their own businesses are finding out that life can be stressful. From demanding clients, managing cash flow and supply chain issues, to accurate estimating, apprentices, and business management, there’s a lot to juggle. That’s where Buildxact comes into the picture, providing builders with project management and estimating software.
The key to successfully launching BuildXact was talking with builders, discovering valuable insights, pinpointing the pain points, and talking to them in their language, not marketing speak. We identified “the XACT moment” when our target audience realised, they needed help to get their business and life back under control, and created a campaign that ran across radio, online and social media, along with targeted face-to-face activation at building sites. We also developed a new tagline, ‘Job. Done.’ that has embedded itself as part of the organisation’s vernacular.