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Bellwether Agency
  /  Business   /  What would you do if you knew you couldn’t fail?

What would you do if you knew you couldn’t fail?

If you knew you couldn’t fail, what would you do?
What would you try?

Where would you go?

Who would you open your heart to?

It’s one of the most liberating questions you can ask.

And one we love asking our clients.

In a current business atmosphere framed by uncertain markets and technology-driven disruption, it is easy for business managers and marketing leaders to see what could go wrong with any action.

It’s even harder in a meeting to reach beyond the proven success of others. Every single person in every single meeting has permission to voice an opinion. And we’ve trained ourselves, as an industry, to validate those opinions which can’t be wrong. We might fail. This is a truth. And if we don’t try, we won’t have to waste time and energy and cash. This is also a truth.

We’re held captive by what we know.

Logic can build a bridge. But to where?

Business understands the risk of failure.

What about the risk of success? What if you knew you couldn’t fail?

It’s both delightful and scary to see the scope of ambition revealed by this simple question.

The first reaction is usually a small step past the next logical barrier or into the next stage of a carefully planned evolution. The next reaction is often a pause.

Then the floodgates open.

And while business decisions need more considered thought than simply leaping into the deep end and swimming like mad, the right preparation can lead to more success than we would enjoy if we didn’t reach.

The only thing we need, to think beyond the grappling hands of the fears who would drag us back to earth, is to play a simple game.

What would you do if you knew you couldn’t fail?

Dream big.

The right investigation will easily show the possible pitfalls and potential rewards of reaching beyond where we are now. Strategies and plans and tactics and models and effort and implementation can just as easily be applied to a magnificently large and scary ambition as they can to more mundane goals.

Why trudge to a bridge when you can feel the utter joy of swimming to the other side?

Build a castle in the sky.

Then figure out how to build the staircase that gets you to the front door.