Bellwether https://validator.w3.org/feed/docs/rss2.html Skip the diagnosis and every tactic is a guess. Home About Trend-jacking is a tax on brands with nothing to say. Services Your audience is paying to avoid you. Your loyalty programme is paying people who were coming anyway. There is no customer journey. There is only the brand acting. Three things every CMO should kill in the first 90 days. The campaign you just killed was finally starting to work. The campaign you just killed was finally starting to work. The one budget line to fight for this year. And how to ask for it. Personalisation is how brands quietly shrink. Skip the diagnosis and every tactic is a guess. Boring is the most expensive position in the market. Work Signals Brand voice goes generic the moment you write it down. Boring is the most expensive position in the market. Personalisation is how brands quietly shrink. Privacy Policy The dashboard is starving your brand. Adding protein is not a brand strategy. The dashboard is starving your brand. Retail media is a distribution cost, not a marketing budget. Loyalty programs reward the people you were never going to lose. Naked Pools x Tamara Dean Rebel Bakehouse Mrs Mac’s Naked Pools Direct Wholesale Early Settler MISSION FOODS STRATTON FINANCE Clark Rubber RMIT REMSERV Salary Packaging APN GLOBAL REIT INCOME FUND Big 4 SMARTER BATHROOMS 3 SECRETS GIN BUILDXACT The Xact Moment United Petroleum Zero Alcohol Pie Face Daily Deals Pie Face Gourmet Cafe United Petroleum The Food Store Pie Face Vegan Donuts Snooze Profiler Snooze Your audience is paying to avoid you.