The Food Store
Not enough hours in the day? It’s an expression we Australians know all too well. Studies have shown that per capita, Australians work longer hours than most countries around the world. And while so many of us are ‘time poor’ the last thing we want or need, after a long day at work is a boring frozen meal for dinner. So, we created The Food Store. A new destination at United outlets that offered premium chef-created meals with a healthy dash of convenience.
Along with some mouth-watering packaging for the meals themselves, the campaign was perfectly placed to hit the target audience on their journey home and ran across outdoor, digital video, as well as social channels to tempt those travelling on public transport.