As their name suggests, Early Settler founded their business on a wide range of ‘period style’ Baltic pine furniture. While extremely popular, fast forward 20 years and the interior design trends of the day along with those of their customers, have changed dramatically.

The challenge was to create a campaign that dispelled the consumer’s idea of Early Settler and to see the furniture retailer in a whole new light
– A beautifully shot commercial that showcases their latest contemporary designs and builds an emotional connection with a brand new audience.